Oro in Euro was born in Italy in 2001 from the idea of its founder Nicola Laurenza, who decided to develop his activity in Italy through the franchising formula.
A choice which has resulted in being a winning one and which takes the projects towards a European development.
In 2011 a directional hub in Switzerland of Oro in Euro Group Sa was born, in order to coordinate the group on an international level providing consultancy and support for the brand development in different countries. Nowadays it is present in Italy, Switzerland and Spain.
Oro in Euro holds a leading position in the market of buying and selling precious goods. Thanks to decades of experience and a growing international expansion, it ensures technical and commercial know-how to the development and consolidation of the brand. It takes advantage of partnerships with major international foundries and ensures a competitive advantage in pricing of precious metals.
The store format and wide services offered to the consumer make Oro in Euro a leader brand in the industry.